Bhaskar Peri and Rizwan Muhammad were both expert data professionals working in London in 2010. 

They were very particular about writing ETL code that not only performed well but was maintainable and supportable. However, they found that they had to review ETL code manually and often found that the guidelines they had set for developers were not followed.

The idea of Undraleu to create and enforce best practices seamlessly germinated then and they launched Undraleu in 2011. 

Since its launch Undraleu has worked on the principle of “value first” and have never wavered from the mission of bringing quality and trust to the ETL/ELT world.